Google’s I’m Feeling Lucky Button

Written By:
Luke Ward
Last Updated:
Reading Time:
1 Minute
Filed Under:
Technology
Around one percent of all Google searches go through the "I'm Feeling Lucky" button.

We see it every time we use Google, but how many of us actually use it?

What exactly does the “I’m Feeling Lucky” button do?

Read the facts!

The “I’m Feeling Lucky” button takes users directly to the top search result; I’m Feeling Lucky is handy if you’re sure that the first result in the search engine is going to be the page you want.

For example if you typed in Tesco’s, it will take you to Tesco.com, and if you typed in Facebook, that’s where you would go.

Google co-founder Sergey Brin told public radio’s Marketplace that around one percent of all Google searches goes through the “I’m Feeling Lucky” button.

This means that 1% of Google’s traffic doesn’t get to see Google’s advertisements, which costs the company roughly $110 million each year.

Google exec Marissa Mayer explained the reason for keeping such an expensive button:

“It’s possible to become too dry, too corporate, too much about making money. I think what’s delightful about ‘I’m Feeling Lucky’ is that it reminds you there are real people here.”

Well I think that the “I’m Feeling Lucky” button would be more popular if people actually knew what it meant, or if there was a shortcut key for it…

In fact, who actually uses the “Google Search” button, or just presses Enter on their keyboard?

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About The Author

Luke Ward
Luke Ward

Luke Ward is the founder of The Fact Site. He's a professional blogger & researcher with over 11 years’ experience in fact finding, SEO & web design. In his spare time he loves to travel and drink coffee.

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2 Comments

  1. I like Google and the logo has nice colors, but I want a new Google logo, and a new font. I want the font to be double sans serif, and I like the same colors too. I want a new Google assistant, and I want to have the new google doodle canvas, that’s it.

  2. I never use the button, it’s easier to press enter then click on the first link!

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