Google’s I’m Feeling Lucky Button

Luke Ward
1 Minute Read

Around one percent of all Google searches go through the "I'm Feeling Lucky" button.

    We see it every time we use Google, but how many of us actually use it?

    What exactly does the “I’m Feeling Lucky” button do?

    Read the facts!

    The “I’m Feeling Lucky” button takes users directly to the top search result; I’m Feeling Lucky is handy if you’re sure that the first result in the search engine is going to be the page you want.

    For example if you typed in Tesco’s, it will take you to, and if you typed in Facebook, that’s where you would go.

    Google co-founder Sergey Brin told public radio’s Marketplace that around one percent of all Google searches goes through the “I’m Feeling Lucky” button.

    This means that 1% of Google’s traffic doesn’t get to see Google’s advertisements, which costs the company roughly $110 million each year.

    Google exec Marissa Mayer explained the reason for keeping such an expensive button:

    “It’s possible to become too dry, too corporate, too much about making money. I think what’s delightful about ‘I’m Feeling Lucky’ is that it reminds you there are real people here.”

    Well I think that the “I’m Feeling Lucky” button would be more popular if people actually knew what it meant, or if there was a shortcut key for it…

    In fact, who actually uses the “Google Search” button, or just presses Enter on their keyboard?

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About The Author

Luke Ward
Luke Ward

Luke Ward is the owner of The Fact Site. He has over 14 years of experience in researching, informative writing, fact-checking, SEO & web design. In his spare time, he loves to explore the world, drink coffee & attend trivia nights.

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