Google’s I’m Feeling Lucky Button

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Google’s I’m Feeling Lucky Button

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By Luke Ward
2016-10-24T12:14:17+00:00 Categories: Technology|Tags: , |

We see it every time we use Google, but how many of us actually use it? What exactly does the “I’m Feeling Lucky” button do? Read the facts!

The “I’m Feeling Lucky” button takes users directly to the top search result; I’m Feeling Lucky is handy if you’re sure that the first result in the search engine is going to be the page you want. For example if you typed in Tesco’s, it will take you to, and if you typed in Facebook, that’s where you would go.

Google co-founder Sergey Brin told public radio’s Marketplace that around one percent of all Google searches goes through the “I’m Feeling Lucky” button. This means that 1% of Google’s traffic doesn’t get to see Google’s advertisements, which costs the company roughly $110 million each year, which is about £67 million.

Google exec Marissa Mayer explained the reason for keeping such an expensive button:
“It’s possible to become too dry, too corporate, too much about making money. I think what’s delightful about ‘I’m Feeling Lucky’ is that it reminds you there are real people here.”

Well I think that the “I’m Feeling Lucky” button would be more popular if people actually knew what it meant, or if there was a shortcut key for it… In fact, who actually uses the “Google Search” button, or just presses ↵ on their keyboard?

2016-10-24T12:14:17+00:00 Categories: Technology|Tags: , |
Avatar for Luke Ward
Luke Ward is the founder of The Fact Site. He's a professional blogger & researcher with over 8 years experience in fact finding, SEO, web design & other internet wizardry. He loves to write about celebs, gaming, film & TV.


  1. Avatar for Luke Ward
    Modernismo 4th December 2009 at 12:22 am - Reply

    It’s cool to put :

    – Google loco
    – Google Ghotic
    And after this click in the ” I’m feeling lucky ” button.

  2. Avatar for Luke Ward
    Luke Ward 3rd September 2009 at 12:02 pm - Reply

    I never use the button, it’s easier to press enter then click on the first link!

  3. Avatar for Luke Ward
    Fun Facts 27th July 2009 at 3:55 am - Reply

    I like to hit the button when I know what the first search result already is.

  4. Avatar for Luke Ward
    David 25th July 2009 at 5:11 pm - Reply

    Maybe my search terms were too broad or too vague but each time I’ve tried the lucky button, I’ve not gotten what I was looking for.

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