The History Of Lucozade

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The History Of Lucozade

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By Luke Ward
2016-10-24T12:14:19+00:00 Categories: Food & Drink|Tags: |

Lucozade is a drink created in the UK and is sold all over Britain. It was created by Thomas Beecham, from Newcastle in 1927. He made it out of glucose syrup to provide a source of energy to people who were ill. Lucozade’s original name was Glucozade until 1929, when they removed the first letter from Glucozade.

It continued to increase in sales Lucozade Orange Energy Tabletswith minor changes on the way. Then in 1985 it was realised that Lucozade could be used as an everyday drink, instead of for just when you’re ill, because of this, Lucozade changed its slogan from ‘Lucozade aids recovery’ to ‘Lucozade replaces lost energy’.Lucozade tablets were also bought out in this year.

In 1987, two new flavours were made, these are orange and lemon. Lucozade Orange is obviously the best 🙂 In 1996, their packaging and logo completely changed, which dramatically increased the value of UK sales to almost £75 million in just five years, this was over triple of the sales it was getting before. Lucozade Tropical was created, along with Wild Berry.

Lucozade managed to make some successful advertising campaigns and in 2003 it created a new apple flavour. Since then, Lucozade has gone healthy and created Lucozade Sport. This comes in a few different flavours and is also very successful.

The amount of caffeine in a 380ml bottle of Lucozade is equal to what you would have in a cup of tea, which is about 46mg.

Oh and one last fact that it says on the bottles: “Lucozade is not appropriate for replacing the fluid lost during diarrhoea”. So, you’ve been warned, you can’t sue now!

Lucozade Energy has recently introduced many new flavours which are Cherry, Cola, Blackcurrant, Caribbean Crush, Mixed Berries and the newest is Pink Lemonade!

2016-10-24T12:14:19+00:00 Categories: Food & Drink|Tags: |
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Luke Ward is the founder of The Fact Site. He's a professional blogger & researcher with over 7 years experience in fact finding, SEO, web design & other internet wizardry. He loves to write about celebs, gaming, film & TV.

7 Comments

  1. Avatar for Luke Ward
    Solublepeter 15th August 2016 at 4:23 pm - Reply

    Yep, seems William Owen invented it according to multiple sources. (Please change this as the inaccurate information shows up in the precis on Google.)

  2. Avatar for Luke Ward
    MJT 19th July 2012 at 9:12 pm - Reply

    Rubbish. Thomas Beecham lived between 1820 and 1907 and lived in Lancashire. He did not invent Lucazade. Lucozade, originally known as Glucozade was invested by Newcastle chemist William Owen in his shop in Barras Bridge nr Newcastle in 1927. It was renamed Lucozade in 1929. It was sold into hospitals to help sick people recover from illnesses where they might not be eating properly. The company was bought by Beecham Group plc in the 1930’s in a period of aquisition. Lucozade was rebranded as a sports drink during the 1980s/90s as the tag line Lucozade Aids recovery did not work well after the AIDS virus was been aware of. Lucozade moved from a single flavour recovery drink to a multiple flavour brand aimed at the wider market of sports. It is a brilliant product (I still buy the original). I am a former employee of Beecham Group plc.

    • Avatar for Luke Ward
      vizo 4th July 2013 at 9:44 pm - Reply

      smart guy, thanks for your help MJT.

    • Avatar for Luke Ward
      amy 23rd July 2013 at 8:36 am - Reply

      thanks this is very helpful for my school project

    • Avatar for Luke Ward
      Randy 8th April 2015 at 11:12 am - Reply

      good work!! I swear by the sport still version, it helps with colitis and improves hydration status of people suffering with this illness!

  3. Avatar for Luke Ward
    Openeskimo 14th May 2012 at 4:25 pm - Reply

    Thanks helped me with my homework

  4. Avatar for Luke Ward
    Anna ;) 1st May 2012 at 7:16 pm - Reply

    good one . helped me a lot with my research.thankyou.

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