9 Foods That Have Been Renamed To Get You To Buy Them

Written By:
Luke Ward
Last Updated:
Reading Time:
3 Minutes
Filed Under:
Food & Drink
The Australian government rebranded locusts as "sky prawns" to make them sound appealing while they had a bad locust plague.

What’s in a name? A lot, apparently. Especially when we’re talking about food.

Don’t believe us? Would you pick Patagonian Toothfish over Chilean Sea Bass? Would you ever tuck into a lunch of locusts?

How would you feel about Sky Prawn Sandwich? Would you pay more “jam”, or “fruit preserve”?

The fact is that the name of a food – that is, the way it’s described – plays a huge part in how much we want to eat it, and what we’re willing to pay for it.

It makes sense that food producers, manufacturers, and marketers would take advantage of this, and ensure they name foods to make them sound as appetizing – and premium – as possible.

The infographic below details nine foods that were renamed to make them more appealing to consumers – whether that’s to boost sales and command a higher price or shake off a poor reputation.

Do You Really Know What You’re Eating?

Foods That Have Been Renamed To Get You To Buy Them

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About The Author

Luke Ward
Luke Ward

Luke Ward is the founder of The Fact Site. He's a professional blogger & researcher with over 11 years’ experience in fact finding, SEO & web design. In his spare time he loves to travel and drink coffee.

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3 Comments

  1. Food manufacturers started producing “baby” carrots in order to sell more carrots, not in order to improve children’s nutrition…

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