Lucozade is a drink created in the UK and is sold all over Britain. It was created by Thomas Beecham, from Newcastle in 1927. He made it out of glucose syrup to provide a source of energy to people who were ill. Lucozade’s original name was Glucozade until 1929, when they removed the first letter from Glucozade.
It continued to increase in sales with minor changes on the way. Then in 1985 it was realised that Lucozade could be used as an everyday drink, instead of for just when you’re ill, because of this, Lucozade changed its slogan from ‘Lucozade aids recovery’ to ‘Lucozade replaces lost energy’.Lucozade tablets were also bought out in this year.
In 1987, two new flavours were made, these are orange and lemon. Lucozade Orange is obviously the best In 1996, their packaging and logo completely changed, which dramatically increased the value of UK sales to almost £75 million in just five years, this was over triple of the sales it was getting before. Lucozade Tropical was created, along with Wild Berry.
Lucozade managed to make some successful advertising campaigns and in 2003 it created a new apple flavour. Since then, Lucozade has gone healthy and created Lucozade Sport. This comes in a few different flavours and is also very successful.
The amount of caffeine in a 380ml bottle of Lucozade is equal to what you would have in a cup of tea, which is about 46mg.
Oh and one last fact that it says on the bottles: “Lucozade is not appropriate for replacing the fluid lost during diarrhoea”. So, you’ve been warned, you can’t sue now!
Lucozade Energy has recently introduced many new flavours which are Cherry, Cola, Blackcurrant, Caribbean Crush, Mixed Berries and the newest is Pink Lemonade!