We see it every time we go onto Google, but how many of us actually use it? The "I'm Feeling Lucky" button is found at the side of the "Google Search" button, although I really hope you already knew that.The "I'm Feeling Lucky" button takes users directly to the top search result; I'm Feeling Lucky is handy if you're sure that the first result in the search engine is going to be the page you want. For example if you typed in Tesco’s, it will take you to Tesco.com, and if you typed in Facebook, that’s where you would go.
Google co-founder Sergey Brin told public radio's Marketplace that around one percent of all Google searches goes through the "I'm Feeling Lucky" button. This means that 1% of Google’s traffic doesn't get to see Google's advertisements, which costs the company roughly $110 million each year, which is about £67 million.
Google exec Marissa Mayer explained the reason for keeping such an expensive button:
"It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here."
Well I think that the "I'm Feeling Lucky" button would be more popular if people actually knew what it meant, or if there was a shortcut key for it... In fact, who actually uses the "Google Search" button, or just presses ↵ on their keyboard?
Maybe my search terms were too broad or too vague but each time I've tried the lucky button, I've not gotten what I was looking for.
ReplyDeleteI like to hit the button when I know what the first search result already is.
ReplyDeleteI never use the button, it's easier to press enter then click on the first link.
ReplyDeleteOh and something cool I've just realised, if you type Funky Facts, then hit I'm Feeling Lucky, it brings you to this site :)
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ReplyDeleteIt's cool to put :
ReplyDelete- Google loco
- Google Ghotic
- Google eastern eggs
And after this click in the " I'm feeling lucky " button.