Budweiser was first created in 1895, in Budweis, which is a place in the Czech Republic. Anheuser-Busch’s Budweiser is sold worldwide.
In 1982, Bud light was introduced which has 110 calories per bottle. Since then, many more beers have been produced which have higher alcohol percentages, different tastes and colours and flavours.
There is a non alcoholic Budweiser which is called Budweiser NA (NA meaning Non-Alcoholic). This is also available with a hint of Green Apple flavour.
The newest Budweiser beer was launched worldwide in May 2008; this is called Bud Light Lime, which is basically Bud Light with a natural lime juice twist. Its taste is original and can be a nice change from the average beer.
Budweiser’s target audience are typically loyal, young men. The way that the brand is advertised focuses mainly on comedy/humour. Budweiser has had several memorable television adverts, such as the Bud-Wei-Ser frogs and the “Whassup?” saying.
Budweiser is the sort of ‘at home’ drink, it’s what you drink when your watching sports. Budweiser places itself as a ‘buddy’ to watch the game with.